Description
Position Summary
The Consumer Marketing Manager is responsible for leading product ideation and product management that drives leadership and differentiation in the highly competitive oral healthcare industry and promotes Philips Oral Hygiene product strategies and global brand positioning. This highly challenging position offers an attractive balance between strategic thinking and “hands on” work and takes place in an attractive, internationally oriented environment.
Key Areas of Responsibility
* Develops long-term marketing strategies to grow the Oral Hygiene business through new products and marketing initiatives.
* Develops business plans, manages budgets and the innovation timelines to meet business creation objectives.
* Works with global Market Research and Regional Marketing Managers to develop consumer insights relevant to innovation projects.
* Translates validated concepts into clear detailed product specifications for development.
* Represents the voice of the consumer on the product innovation team working collaboratively with partners in Market Research, Marketing Communication, R&D, Clinical Affairs and Regional Marketing Managers from concept creation through global launch. Responsible for the end product meeting the requirements of the validated concept.
* Develops launch plans and works collaboratively with Regional Marketing Managers, Marketing Communication and Dental Professional Marketing Teams to develop global deployment strategies and tools.
* Maintains a collaborative partnership with Regional Marketing Managers to collect and synthesize industry trends, competitor profiles, market feedback, and product sales performance into future business opportunities.
* Some travel required (10% - 15%).
Minimum Job Requirements
Your Profile:
* To be successful in this job, you will be a strong strategic thinker, a solid organizer and an excellent communicator to numerous audiences, including senior management and internal and external customers;
* Have an entrepreneurial mindset towards the product, processes, organization and the market at large;
* Be curious about various fields of activity (within/outside marketing, industry or category);
* Be able to act as a team player who successfully creates an environment that inspires and motivates others;
* Have an affinity for our oral healthcare products and consumer health and wellness in general.
We are looking for candidates with:
* A Bachelor’s Degree, preferably in a Marketing discipline. MBA preferred.
* A minimum of 3 to 5 years progressive experience in New Product Development/Ideation, Brand/Product Management or Project Management within a Consumer Package Goods company or equivalent relevant experience. Experience with professionally endorsed products desired.
* Demonstrated competency in marketing plan and business case development, consumer insights development, and new product launches.
* Demonstrated leadership and consumer marketing skills in working collaboratively within multi-disciplinary and multicultural teams to develop consumer driven solutions and innovative designs.
* A track record of creative problem solving.
* Growth potential, a global mindset and the drive to stay ahead of the competition.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk, and sit. The employee is occasionally required to use hands to finger, handle, or feel. The employee must occasionally lift and/or move up to 10 pounds.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
Philips is an Equal Opportunity Employer.
Job: Marketing Product Management
Primary Location: United States-California-Culver City
Organization: Category Oral Healthcare-11022355
Schedule: Full-time>
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