Senior Product Marketing Manager
Enterprise Services Solutions Marketing
Datacenter & Cloud Infrastructure
Worldwide Services is looking for a creative solution marketing professional to develop marketing plans and drive execution for our growing consulting (MCS) business. If you enjoy the challenge of strategic positioning, message and collateral development and landing with global field leaders, sales, delivery and customers, this is a job for you!
Senior Product Marketing Manager
As an individual contributor in Enterprise Services Solutions Marketing, you will define unified customer conversations and messaging, create targeted account plans and execute appropriate campaigns. We are organized by five Priority Areas (Mobility, Productivity, Cloud Platform, Dynamics and Applications) - this role will require depth in at least one of these domains while also working across these solution areas. External stakeholder inter-dependency places a high emphasis on coordinating with multiple Product Marketing Groups, Enterprise & Partner Group (EPG) and Services Field Leadership to align marketing plans with the company-wide strategy and customer requirements.
In sum, your responsibilities will include:
¨ Priority Area Marketing: Integrate and simplify cross Priority Area internal and external messaging. Support Priority Area Marketing needs which includes and is not limited to: demand generation programs, lead nurturing activities, account targeting, event support and external and internal evidence development in alignment with Services central marketing team. Displays in-depth solution expertise, and serves as the point of contact or spokesperson to key industry influencers and thought leaders on the topic of key business or solution-line initiatives.
¨ Positioning, Messaging & Storytelling: Create core content and collateral for the bill of materials (BOM) for multiple solutions. Materials must articulate the solutions value propositions and messaging frameworks and are relevant to and will resonate with customers. Integrated with business groups and Enterprise & Partner Marketing (EPG) on campaigns and align core messaging.
¨ Customer Advocacy: Create the appropriate vehicles to identify customer buying behaviors and technology trends. Create innovative approaches to harvest best practices from customer engagements and replicate for new opportunities.
¨ Marketing Planning: Create marketing execution plans for Services solutions based on understanding of market, strategy, competitive landscape, voice of the customer and economic dynamics. Monitors existing business metrics and augments strategies that ensure ROI.
¨ Competitive Positioning & Response: Monitor key competitors to provide insight and input to program management during the solution planning process in order to create competitive differentiation
You will have a passion for marketing solutions to enterprise customers and have a proven track record of working across field marketing and sales organizations. Strong cross group collaboration, impact & influence, interpersonal awareness, analytical and communication skills are required. Must have the ability to demonstrate executive maturity and strong collaboration with senior leadership teams. Successful candidates must also have a strong understanding of the both Microsoft’s Enterprise Products and Field Sales and Services disciplines.
Qualifications:
¨ 6+ years of marketing or sales experience.
¨ Experience in the development and implementation of marketing programs, campaigns or initiatives is essential.
¨ Deep domain expertise in the complex software solution market. Working knowledge of the competitive landscape and understanding of the partner ecosystem including motivation, capabilities, key differentiators, etc.
¨ Strong communication, data synthesis, presentation, leadership, and comfort interfacing with various technical and business leaders is required
¨ Familiarity with MS Consulting and Support services business and field operations is imperative.
¨ A BA/MS in Marketing and Professional Services or Computer Science or equivalent work experience is preferred. An MBA is a strong plus.
This position will be based in Redmond, WA at Microsoft headquarters, with global travel expected to be approximately 10%.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
EmoticonEmoticon