Location: Bellevue, WA, US
Job ID: 777253-74741
Division: Marketing
Senior Marketing Manager - US SMB Marketing
Location: Bellevue, WA
Are you a creative leader with broad public relations, marketing, and communication skills? Do you enjoy defining and telling stories that help customers and partners understand Microsoft products and strategies? Do you have a passion for creating communication strategies and driving execution of campaigns? If you answered “yes” to these questions, then you owe it to yourself to investigate this opportunity!
Market and Team Summary: The small and midsize (SMB) business customer segment represents one of the most important customer segments to the success of Microsoft and the entire IT industry. There are tens of millions of customers in this segment in the US, and effectively reaching and influencing them to purchase our products and services is a challenge and a huge opportunity. The US Small and Midsize Business Marketing Team’s mission is to enable SMBs to easily and at scale find, try, and buy Microsoft products directly online and indirectly through partners.
Role Summary: The US Small and Midsize Business Marketing team has an immediate opening for a Senior Marketing Manager who will define, execute and measure a Communications Plan designed to tell Microsoft’s story to Small and Midsize Businesses in the US. Because Microsoft’s people and executives are a key element of our story, this role will also define and drive internal and external executive (VP and CVP) communication plans, including “digital” and “social” activities.
Key Responsibilities include:
Define and Execute Microsoft’s overall US Small and Midsize Business PR Plan.
Drive campaigns across multiple channels including traditional media, digital, through-partner, and to-customer.
Define and track scorecard metrics to enable measurement of key PR campaigns.
Effectively lead integration with many teams including: WW Corp PR; US Partner Group; WW SMS&P; and key product groups.
Manage US SMB Marketing’s PR budget and agency resources and relationship.
Manage executive participation in external media interviews, speaking engagements, and digital platforms.
Manage internal communication strategies to ensure information is disseminated to the right audiences, through the right channels and at the right time.
Qualifications and Skills:
7+ years of public relations and/or marketing experience in a related corporate or agency environment.
Ability to foster strategic relationships with key industry press, analysts, and influencers.
Proven success in PR and/or marketing execution leading to consumption of message.
Proven ability as a collaborator across multiple groups on multi-faceted PR and Marketing activities.
A Versatile communicator able to deliver written/oral communications across organizations and to all levels of management in a professional and confidential manner.
Ability to understand/discuss a broad-range of technology and business issues such as: cloud computing; channel strategies; and the business value of technology; is a plus.
An undergraduate B.A. or B.S. degree is required. MBA preferred.
This position is based in Bellevue,WA. and may require travel up to 15% of the time. SALES:SMSPG
Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue
Job Segments: Cloud, Management, Manager, Marketing, Marketing Manager, Marketing MBA, MBA, PR, Technology
EmoticonEmoticon