LOCATION: Chicago, Illinois, USA
Company Name: Haas & Riley LLC
Description:
Director of Analytics - Predictive consumer behavior
A huge new client win has led to great growth in the analytics group of our media agency client. This is a great chance to do great work and move up in one of the largest and most respected parent companies in the advertising business.
These positions combine strategy skills with deep traditional and digital analytics capabilities. SAS, R, SPSS along with digital media analytics tools are must haves. Quantitative undergrad is required with an MBA a plus.
Duties include:
· Perform marketing mix modeling projects leveraging advanced statistical techniques.
· Identifies key measures, approach and methodologies measuring traditional and digital (online, interactive) marketing campaign success against clients' business objectives
· Uses database analysis to identify the key touch points/factors that drive predictive consumer behavior and make recommendations that will drive media strategy
Uses knowledge of advertising and direct marketing to deliver client-specific analyses including: campaign effectiveness analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research
· Performs response analytics to ensure the timely adjustment/optimization of marketing strategy and measurement accuracy
Employment Type:
Any
Visa or Citizenship Required:
Applicants must be eligible to work in the specified location Salary: Annual Job Code: 3641229
Date this job was posted: August 1, 2011
Why you should ignore this date
Please apply online at http://www.jobg8.com/Application.aspx?GECbjtynAkdEZ5TnGyX%2bsQh Please let Haas & Riley LLC know that you saw this job on Engineering Central!