Key organizational business development role focused on increasing web site traffic and generating online revenue growth through search engine and email marketing initiatives; Provides management oversight and execution of internet marketing strategies.
Essential Duties And Responsibilities:
People (Nurturing High Performance)
? Coordinates, confers, and negotiates with managers from the company's business units and internal departments.
? Provides online marketing advice to organizational units.
Process (Developing Operational Excellence)
? Participates in the design and implementation of internet marketing plans.
? Develops and executes high impact Internet marketing campaigns, including search engine marketing (SEO and PPC), banner advertising and alliance marketing campaigns.
? Manages day-to-day operation of company's multiple websites and provides analytics review. Creating, editing and maintaining web content; developing and managing reporting and tracking databases; and managing website change requests.
? Manages search engine marketing campaigns, including search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns.
? Manages organization's e-mail marketing program
? Achieves satisfactory ROI for Internet marketing campaigns in relation to preset standards and industry and economic trends.
? Ensuring implementation of new online marketing initiatives and helping to identify new marketing opportunities, and collaborating with senior management to manage multichannel marketing assets associated with product launches.
? Increase and optimize all elements of online customer acquisition.
? Serves as liaison with outside agencies on ongoing internet marketing campaigns.
? Monitors online competitive products and marketing activities. Tracks current and emerging e-commerce trends.
? Guides preparation of online marketing activity reports and presents to executive management.
? Maintains a consistent corporate image throughout all online product lines.
? Analyze website data including traffic patterns, reservation volume, conversion, navigation behavior and product selection to make strategic and tactical recommendations and site improvements.
Profit (Customer Service and Revenue Management)
? Manages internet marketing operating budget.
? Ensures effective control of online marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
Additional Duties And Responsibilities:
? Other duties as assigned.
Key Competencies: The following competencies strongly contribute to the success of an individual in this position.
? Strategic Thinking: Develops strategies to achieve organization goals, understands organization?s strengths and weaknesses, analyzes market and competition for threats and opportunities, and adapts strategy to changing conditions.
? Technical Skills: Assesses own strengths and weaknesses, pursues training and development opportunities, strives to continuously build knowledge and skills, shares expertise with others.
? Project Management: Develops project plans, coordinates projects, communicating changes and progess, completes projects on time and budget, and manages project team activities.
? Ethics: Treats people with respect, keeps commitments, inspires trust of others, works with integrity and ethically and upholds organizational values.
? Diversity: Shows respect and sensitivity for cultural differences, educates others on the value of diversity, promotes a harassment-free environment, and builds a diverse workforce.
? Innovation: Displays original thinking and creativity, meets challenges with resourcefulness, generates suggestions for improving work, and develops innovative approaches and ideas.
Foundation Knowledge, Skills, and/or Abilities Required: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
? Proficiency in Microsoft Office Suite applications required.
? Expert knowledge of Dreamweaver or similar web site editing software required.
? Proficiency in Fireworks or similar image editing software required.
? Expert knowledge of Google AdWords, Yahoo Sponsored Search & Microsoft Advertising adCente required.
? Proficiency in Google Analytics or similar web analytics software requied.
? Proficiency in ExactTarget Email Marketing Software required.
? Working knowledge of HTML, and knowledgeable about JavaScript, CSS, ASP & PHP required.
? Knowledge of 3rd party tracking and serving technology (DART, Atlas, etc.) required.
? Must be able to perform Cost-Per-Click (CPC), Click-Through-Rates (CTR), Cost-Per-Acquisition (CPA), Return-On-Investments (ROI)/Return-On-Advertising-Spend (ROAS) calculations.
? Must have expertise in search marketing/SEM a must; SEO (search engine optimization) and PPC (Paid-Per-Click) advertising campaign management.
? Must have understanding of all digital media disciplines (including display and emerging/social media).
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
? Frequently required to sit for long periods of time.
? Frequently required to walk & stand.
Educational/Vocational/Previous Experience Recommendations:
? Bachelor's degree from a four-year college or university required.
? 5+ years of internet marketing experience and/or training required.
? 2+ years of web site development and/or content management experience required.
Working Conditions:
? General office environment.
Required Skills Internet Marketing
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