Location: Bellevue, WA, US
Job ID: 785664-75599
Division: Marketing
US EPG National Application Platform (IO) Marketing Lead Position:
The US Enterprise and Partner Group (EPG) Marketing (US EPG Marketing) team is focused on enabling enterprise sales to
drive growth, increase share, and improve the Customer and Partner Experience (CPE).
This position is within the US EPG Marketing team reporting to the Director of the EPG Solutions and Partner Marketing
Strategy Team. In collaboration with the US National BMO Product Marketing, CMG, DPE, BPO, US EPG Sales, US
Services, and US Partner teams, the US EPG National Marketing Strategy Team ensures the success of field execution
through scalable marketing plans, process, tools, and relevant customer content.
As a core member of the US EPG National Marketing Strategy Team, the US EPG National IO Marketing Lead will lead
end-to-end marketing including planning, execution, and measurement for the US EPG Application Platform Business in
alignment with your US EPG National IO Sales Lead across Major and Corporate Account Managed (CAM-E) accounts.
You will be responsible for the strategy, definition, and execution success of your business. This will require analysis of
market trends, sales data, and understanding the customer experience. This role requires deep customer marketing
expertise including customer targeting strategy, market analysis and accountability for revenue and scorecard metrics. This
will require strong business and people leadership skills in a high visibility role that has a significant impact on Microsoft’s US
business and our overall customer satisfaction in the domestic market.
Key Responsibilities:
Developing and driving the end-to-end enterprise strategy and execution of US EPG National Optimization business sales
motions across One Microsoft ensuring they are better than the competition at what’s most important to Enterprise
customers.
- Exemplify World Class Marketing as the US EPG customer SME for your business area - leading groups on how to be
successful in reaching customers to exceed revenue and scorecard metrics in the enterprise segment. This will include
aligning with WW BG/EPG/CPM and the US BMO (product managers, DPE, CMG, and BPO), Sales, Partner, and Services
counterparts to align with strategies and integrate “One Microsoft” through the national Segment Alignment Workshop
process (SAW) to create the all up national priority campaigns and execution plans.
- Develop the national customer targeting data for your campaigns in conjunction with your field marketing teams. A
focus on gaining share from Oracle, you will work with the US BMO Product Managers and WW BGs to ensure relevant
customer facing conversation content is available.
- Landing the national plan through a strong and informed community across the US including the BG leads, Solution
Marketing Managers, and Partner Marketing Managers, Specialists, Technical Specialists, and Services Managers.
- Own the success of your respective field teams, providing guidance and coaching to execute according to the national
plan, according to the national engine and conversation model through the quality of the field Compass plans.
- Deliver strategic leadership for field marketing through marketing planning, value proposition guidance and customer
targeting data. Data analysis (using Microsoft’s business analytics tools ‘Customer Information Store’ - CIS) to transform key
customer data into valuable business insights for the field sales and marketing organization to identify strategic targets.
- Ensure the field marketers are strong and informed on all relevant Optimization business.
- Ensure the field marketers drive effective and efficient execution plans to drive optimum ROI and Marketing Plans
through Compass are accurate and aligned with SAW Priority Campaign guidance.
- Ensure the US Field and WW teams are working from a foundation of best practices: as strategic trusted advisor,
identify and share best practices, eliminate roadblocks.
- You will be responsible for the results of the campaign field execution for the scorecard metric results to the relevant
product managers and leadership teams.
- Lead monthly One Microsoft SAW business review meetings with your colleagues from sales, services, partner and
product marketing to present results of your field community execution and business insights based your analysis using GMO
reporting tools to review business metrics and apply adjustments to keep scorecard metrics green.
- Present monthly and quarterly business review to senior management for buy-in and status on a regular basis.
Requirements:
This position requires strong business strategy, leadership, analytical skills; and cross-team collaboration to integrate the
national US Sales, Partner, Services, Product Marketing, and US Field Marketing teams. This leadership is key to driving
growth, revenue, share, CPE, and overall scorecard performance.
The role requires a deep understanding of Microsoft’s enterprise customers, including their buying patterns and behaviors,
the business value of Microsoft’s capabilities, products and solutions, understanding of key competitors, the field
organization, strategic marketing planning, execution, and measurement, and Microsoft licensing. The ability to use impact
and influence to drive business outcomes is a must. The role has a significant impact on the US subsidiary business and
Microsoft’s overall enterprise marketing strategy.
This position is expected to engage directly with senior management and leadership roles across the business to drive
alignment and accountability to deliverables and results. Candidates should have a minimum of 7 years’ experience in IT,
experience in the enterprise segment and deep insight across sales, marketing and services functions; be familiar with CIO
challenges, and have solid knowledge of the market place. Minimum level to apply is L63.
Experience
Demonstrable skills in the following areas are critical:
- Business planning and development
- Project management
- Virtual team leadership
- Strategic leadership combined with strong ability to execute and drive for results
- Executive engagement and communication.
- Quantitative proficiency
MKG:BMO
Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue
Job Segments: BPO, Data, Data Analyst, Database, Field Marketing, Field Sales, Marketing, Operations, Oracle, Product Marketing, Project Manager, Sales, Technology
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