Utilizes experience and knowledge of communication strategies and tactics to provide general support and guidance in all areas of communications for assigned business units/operating companies. Develops communication strategies for internal and external initiatives, working with communications staff to drive strategic performance-based communications. Balances internal, external and strategic interests to meet the objectives of the company and the business units/operating companies. Communicates, administers, and implements communications related programs, policies, and procedures. Exhibits proficiency in the broad range of Communications activities. Works effectively across all levels of the organization and possesses thorough knowledge of company history and business direction to initiate best practices in organizational internal and external communications. Communicates effectively both verbally and in writing to present ideas clearly and develops and delivers presentations to appropriate audiences. Committed to innovation and continuous improvement and able to teach and learn new skills. Dedicated to meeting expectations and requirements of internal clients and establishes and maintains effective relationships with them. Principal elements include media relations, employee and customer communication, community and educational programs, special communications, projects and events.
Principal Accountabilities:
1. Participates and assists in the development and administration of complex communications assignments.
2. Provide a range of communications support (media relations, community relations, internal communications, public relations, etc.) to assigned business units/operating companies.
3. Provides support to corporate branding and advertising effort through familiarity and support of corporate identity standards in printed and electronic communications and counsel to Line of Business and enterprise clients.
4. Supports special events, open houses, promotional display programs and other services for marketing and customer communications purposes.
5. Core competencies specifically applying to this position specifically are 1) exceptional written/verbal communication skills, 2) a customer focus (strong awareness of customer habits, needs, questions), 3) creativity/continuous improvement (for readability, accessibility, cost-effectiveness and usefulness of customer communications), 4) teamwork/collaboration (for ability to collaborate with wide variety of internal clients and external marketing communications vendors), and 5) understanding the business and competition (for tracking and understanding the progress of deregulation throughout the service territory, and targeting communication for optimal impact on customers, while weighing external codes of conduct and internal business strategies).
Bachelor’s degree in, journalism, business, marketing, advertising, communications, public relations or equivalent in education and/or experience. Demonstrated oral and written communications skills. Previous experience in a corporate/agency/nonprofit setting required. Bilingual (Spanish/English) language proficiency preferred.
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