Manager, CRMWolverine World Wide
43 reviews
–
Rockford, MI
Wolverine Worldwide is one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel.
Wolverine Worldwide is looking for a Manager, CRM to join our team!
GENERAL FUNCTION
The Manager, CRM (Consumer Relationship Management) – Michigan based brands (MBB) is a dynamic, self-motivated and highly collaborative individual who has a proven track record of fusing data and technology to develop consumer insights that drive go-to-market strategies. This individual must be able to leverage data to inspire execution in a complex, matrixed organization.
Responsibilities:
PRIMARY DUTIES
The CRM team’s purpose is to develop a consumer relationship and engagement management approach for Wolverine Worldwide that is embedded in our corporate culture. We will create synergies across the portfolio through education, strategy, analytics, technology, and measurable business results.
- Develop a consumer engagement approach for our Michigan Based Brands that is adopted by brand leaders so that go-to-market strategies are built with a consumer journey/experience first, channel agnostic, multi-touch approach.
- Provide strategic thought leadership to business unit leads for segmentation, life-cycle management, LTV (Lifetime Value), multi-variate testing methodologies, using advanced measurement including lift and attribution models.
- Share results and best practices that can be leveraged to drive consumer demand within brands or across the portfolio.
- Forecast and model business opportunities, in collaboration with brand finance, to identify scale, scope, and revenue potential of consumer engagement initiatives.
- Create custom, ad-hoc and standardized tools to evaluate business performance. Ensure post campaign reporting, visibility on metrics that drive performance and make recommendations to grow or cancel programs.
- Identify and verify potential vendor partners to advance our go-to-market strategies.
- Translate advanced analytics for broader business audience using the approach of findings, insights, and recommended actions.
- Develop appropriate processes, tools, and systems to communicate, educate, inspire and execute cross functionally, ultimately creating super-users with in the brands.
- Performs duties consistent with the company’s AAP/EEO goals and policies.
- Performs other duties as required/assigned by manager.
Qualifications:
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED
- Bachelor’s degree in marketing or management.
- Minimum 5-7 years experience.
- Consumer Relationship Management experience in Consumer Packaged Goods with an understanding of Direct to Consumer is preferred.
- Experience with brand building is a plus.
- Ability to translate technical and advanced analytics language into commonly understood and actionable business insights.
- Project management with attention to detail, highly organized, and ability to articulate concepts through to execution.
- Energetic individual will need to keep up with fast-paced environment and must have strong communications skills.
- Strong presentation and forecasting skills are a must.
- Experience in a matrixed organization or cross functional role if preferred.
- Minimal travel required, up to 20% with in the US.
WORKING CONDITIONS
Normal office environment.
Committed to a diverse workforce we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled)
|
|
|
EmoticonEmoticon