Staples The World’s largest office products Business-to-Business delivery operation, 2nd largest eCommerce site and trusted source of office solutions. We are a recognised name across 26 countries, serving everyone from the 20-person offices to Fortune 500 companies.
Seeking a Online Marketing Specialist (Maternity Cover) based in High Wycombe.
Job Purpose
This is an exciting role that locally drives the marketing activities for Staples online defined by the central marketing team in Amsterdam. As a key member of our local marketing activity, within with country, you will be responsible for the successful performance and growth of marketing through the channels.
We’ll be looking to you to drive our activities that enable hyper growth, so you’ll need to fully learn what local channels and tactics at you have at your disposal. This is an exciting opportunity to work in a key strategic growth stream within Staples.
You’ll evolve the plan (based on real time results and analysis) to deliver right message at the right time to the right customer and deploy this plan via the relevant teams and channels.
The position will work with a variety of cross-functional team members, including local management, Online Operations, Merchandising and Agencies.
Critical results
- Ensuring Campaigns, Events, Customer Segments, Communication and other activities are timely.
- Compliance with the agreed Marketing annual budget.
- Meeting the targets set for traffic & revenue in Online.
Responsibilities
Responsibility 1 – 30% of time
Media and Advertising Management
- Ensure deliverability of campaigns on time to local market
- Review performance versus country objectives.
- Validate local nuances (language, messaging, legal, media mix).
- Ensure that the customer database is up to do date and utilised to ensure right message, right time is met.
- Ensure final Customer messaging.
- Brief local Online operations.
Responsibility 2 – 30% of time
Customer and Campaign Management
- Work with central team to ensure right message, right customer to drive sales.
- Validate local nuances (language, messaging, legal, media mix)
- ERP campaign creation.
- Manage database process.
Responsibility 3 – 20% of time
Digital Marketing
- Review performance.
- Coordinate Customers Promotional Programs.
- Align and share strategies, insights & ideas and leverage best practices, assets and experience across Europe where applicable.
Responsibility 4 – 20% of time
Marketing Analytics
- Data population and tracking.
- Customer Database: creation and maintenance.
Manual check of unmatched customer data and upload in local ERP.
Knowledge, skills & experience
Education and Experience:
- 2-3 years in Marketing – Online preferable
- University degree in business or related field
- Excellent written and verbal communication skills
- Attention to detail
- Understanding of local customer base
- Proficiency in Excel, Access or other relational Databases
- Dynamic team member who can share ideas
- Creative problem solver
- Positive and high-energy team member
Key generic competencies
- Customer focus: acts with (external & internal) customers in mind; gets first-hand customer information and uses it for improvements in products and services
- Business acumen: is aware of how strategies and tactics work in the marketplace and drive commercial performance
- Cross-cultural sensitivity: understands and can empathize with differences in people & cultures; respects differences
- Cross-cultural agility : understands the need for flexibility; is willing to start something and make adjustments along the way; engages in-country locals in dialogue about how to get things done (only for pan-EU or cluster roles); will advocate with the home office for a locally driven initiative (only for local & cluster roles)
- Action oriented: enjoys working hard; is action oriented and full of energy for the things he/she sees as challenging; not fearful of acting with a minimum of planning
- Learning on the fly: learns quickly when facing new problems; open to change (stop-start-continue), experiments and will try anything to find solutions; quickly grasps the essence and the underlying structure of anything
- English: fluent
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