Responsible for the integrated communication and promotion of divisional programs and services. Collaborates with others to develop and implement programs and communications materials for targeted audiences which enhance awareness and utilization of divisional programs and services. Creates effective promotional materials including articles, brochures, forms and flyers. Designs, oversees and updates a website to educate and to promote activities and programs; coordinates website with other related websites. Serves as an internal marketing consultant for programs and services. Researches constituents’ satisfaction with divisional programs and services. Develops reports and recommendations to sustain high quality. Leads projects as assigned. May manage a budget. May assist in evaluating, measuring and responding to issues related to the quality of services provided. May conduct evaluations, surveys and focus groups to assist in quality improvement efforts. May supervise or provide direction to staff. May be responsible for managing various aspects of social media activities. Performs related responsibilities as required.
BACKGROUND:
Children Without Worms (CWW) is an international non-governmental public health program, a partnership of Johnson & Johnson, GlaxoSmithKline, the Children’s Investment Fund Foundation, and the Task Force for Global Health. The program supports efforts to reduce the burden of soil-transmitted helminthiasis (STH) in at-risk populations who have limited access to safe and effective treatment. STH is a disease of poverty, affecting the health, cognitive development, and earning potential of some 600 million children in 108 countries worldwide. After years of relative neglect, STH control is now at a crucial point in its development. Momentum is building. Johnson & Johnson and GlaxoSmithKline have committed to donate up to 600 million doses of deworming drugs each year for treatment of school-age children. In April, 2014 a coalition of partners committed significant new resources (~$120M) to strengthen STH control activity. CWW is charged with playing a central role in the development of this partnership and in facilitating communication and knowledge sharing. To support this expanded role, CWW is recruiting a Communications Manager. The successful candidate will have the opportunity to shape and build a communications platform that will enable a dynamic, global coalition of diverse partners to address one of the most widespread human infections in the world – a cause of untold morbidity and lost human potential.
PRIMARY RESPONSIBILITIES:
The Communications Manager is responsible for providing a broad range of external organizational communications services and support to the CWW team, as well as to the global partners engaged in control of soil-transmitted helminthiasis (STH). Under the direction of the Director of Partnerships, the Communications Manager coordinates with CWW staff, donors, and partners to develop and implement integrated communication plans driven by CWW’s overall communications strategy. His/Her responsibilities will include, but are not limited to, the following:
· Identifies external communications opportunities and effectively collaborates with stakeholders to define/execute appropriate strategies to support them.
· Creates promotional and communications tools.
· Engages external consultants with expertise in communications strategy, public and media relations to develop and execute implementation plans for CWW’s communications strategy, including development of key messaging.
· Works with consulting communications strategists to develop sub-strategies for CWW’s various external communications platforms including website, social media, newsletter, print materials, and other. Manages the implementation of these sub-strategies.
o Originates written materials which support CWW and the global STH control effort, including, but not limited to, briefs and fliers, articles, newsletters, blog posts, and website content.
o Supports the design, implementation and maintenance of CWW’s website. Manages day-to-day website maintenance and updating; creates news content and blog posts; addresses inquiries that come through the CWW website.
o Maintains CWW’s Quarterly Dose e-newsletter. Formulates, researches, writes and edits articles and content; works with partners to feature guest-authored articles and develop stories; manages the newsletter’s contact database; tracks and measures performance of newsletter.
o Manages CWW’s social media channels (Twitter, Facebook, YouTube, etc.). Creates and posts new content on a regular basis and builds CWW’s audience on these channels.
· Develops and implements promotional strategies for CWW’s knowledge management tools. Works with Decision Support Analyst to identify and target key audiences for knowledge management tools; plans and implements launch of these tools and disseminates them through appropriate networks to ensure maximum uptake by target users. Works with web designers to integrate these tools into CWW’s website.
· Works with STH and NTD partners to identify and communicate stories of people/communities impacted by STH as well as those working to combat it; promotes communications pieces through partner networks to amplify messages; provides guidance to external communicators and partners to maintain consistent messaging.
· Collaborates with communications teams and representatives of our pharmaceutical donors to create and pitch op-eds, press releases and other high-visibility pieces in the media.
· Works with donors to solicit feedback and approval of external communications.
· Monitors news coverage and external landscape for issues and events that could have implications for our work.
· Identifies key conferences and forums for project communications, coordinates with staff on level of participation; creates talking points for CWW leadership; represents CWW at public events as appropriate.
· Assists in the identification, development, and promotion of knowledge products.
· Leads projects as assigned and performs related responsibilities as required.
· Participates fully as a member of the Task Force for Global Health by contributing, assisting and participating in projects, activities, and initiatives as requested by management.
· Regularly liaises with relevant CWW colleagues to share information and coordinate activities.
· Other duties as assigned by Director – Partnerships, CWW Director/Deputy Director.
MINIMUM QUALIFICATIONS:
· Bachelor’s degree in communications, public relations, marketing, or other related field.
· Five years’ experience in the development of marketing and informational materials, writing/research, project management, and/or information technology.
· Knowledge of publishing and other related software.
· Additional related experience may be considered in lieu of a degree.
· Demonstrated creativity in the design of marketing, public relations or educational program and communication materials.
TRAVEL: Less than 15% (domestic and international)
PREFERRED QUALIFICATIONS:
· Proven success in designing, creating, and implementing external communications activities, websites, and related media to reach the intended audience.
· Master’s degree in Communications, public relations, or a related field.
· At least three (3) years’ experience working with public health organizations, coalitions, and/or campaigns.
· Excellent writing and project management skills and the ability to think creatively and strategically.
· Proven ability to work collaboratively, to communicate with diplomacy and tact to encourage cooperation from team and colleagues in order to meet deadlines and objectives, and produce highest quality deliverables on behalf of the Institute.
· Proven ability to synthesize information to develop clear communications on highly technical subjects for a variety of target audiences.
· At least three (3) years’ experience in a communications role, i.e. communications manager, marketing manager (marketing communications and/or product marketing), and/or writer.
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