Zapponian [ noun | employee of Zappos ]. You are self-motivated. You think like an entrepreneur, constantly innovating and driving positive change, but more importantly, you consistently deliver mind-boggling results. You love challenges – the bigger the better.
Bold [ adjective | not afraid of anything ]. A role at Zappos is a unique opportunity to be a part of something different. To go bold. To be a part of something exceptional. We’re a company that isn’t afraid to take risks and question the status quo. Oh yeah, we like to have fun too.
Perks [ noun | the good stuff you get for working hard ] . Zappos pays 100% of your medical, dental and vision premiums. Primary care visits, dental exams/cleanings, eye exams and generic prescriptions are all free. Pretty awesome, huh?!? Matching 401k, life coaches, orthodontic benefits, and much, much more. And don’t forget, an unlimited 40% Zappos.com discount with delivery right to your desk.
1990s [ noun | a decade we love, but no longer live in ]. Old school cover letters are so 1990. Want to show us who you really are? Create and submit a video cover letter with your application. A flash mob, a comedic monologue… whatever showcases your passion and excitement for Zappos and the work you’d be doing! Video cover letters are not required, but if you create it, we’ll watch it.
Responsibilities
Hiring, managing, and mentoring SEM & PLA teams
Creating strategy for SEM & PLA programs
Optimizing the programs to hit company KPIs
Owning bid management strategy and execution
Monitoring and reporting of performance across Zappos’ websites
Owning vendor relationships
Maximizing potential of vendor platforms by working on projects with vendors
Monitoring and optimizing SEM and PLA performance around devices
Planning and implementing campaign structure strategy
Serve as a liaison with software engineers to create new internal tools
Meet with merchandising teams to be apprised on latest product catalog
Create and implement negative keyword strategy
Optimizing the product feed to leverage an optimal campaign structure
Monitoring feed delivery to advertising platforms
Analyzing of cross channel traffic and attribution Required Skills
A minimum of six years online marketing experience, preferably the bulk in SEM
A minimum of two years managing and optimizing product feeds for PLA, Comparison Shopping Engines or third party marketplaces.
Has current or previous management experience
Has led large projects with a team taking direction, such as: restructuring campaigns, ad copy optimization, sitelinks optimization and/or launching remarketing
Advanced Microsoft Excel experience
Four year degree, preferably in marketing or a technical discipline
Track record of building strong and successful vendor relationships
Knows bid management and optimization and what levers to pull to maximize the goals of the SEM & PLA programs
Very strong organization, problem solving, and interpersonal skills
Proactive and able to develop rapport and positive working relationships with coworkers and account executives
Ability to multitask and prioritize various projects
Strong negotiation skills
Strong analytical skills
Must love negative keywords
Experience with Kenshoo, Adobe Adlens, Marin Software, Mercent, Versafeed, Channel Advisor Channel Intelligence and/or Doubleclick Search is preferred. Zappos IP, Inc. is an equal opportunity employer and drug-free workplace.
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